Keeping humans in the creative equation

Keeping humans in the creative equation
Dotted text that reads "keeping humans in the creative equation"

WHO WE ARE

We’re creatives who wanted more variation and inspiration, not average answers. Springboards is a creative tool for advertisers and marketers, designed around real creative workflows.

BORN IN AGENCIES. WE GET YOU.

WHY WE EXIST

Most LLMs generate sameness. Springboards generates surprises. Our promise is to help you get places you wouldn’t go alone by building tools that spark ideas, not dictate them.

3 FOUNDERS. 1 One shared obsession: better ideas.

Image of Amy Tucker

Amy Tucker

CMO | Founder

Ex Twitter & Shopify, 215 mcann (Creative) and UM (Media).

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Image of Pip Bingemann

Pip Bingemann

CEO | Founder

Ex strategy nerd at independent agencies in the US and Australia.

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Image of Kieran Browne

Kieran Browne

CTO | Founder

Trained artist who has a PHD in machine learning. Ex Google.

How we work

Creative work should be messy, human, and fun as hell. We work fast, break things on purpose, loop you in early, and ditch anything that doesn’t pull its creative weight.

REAL HUMANS. REAL EXPERIENCE > REALLY HELPFUL.

Andy Stewart

Andy Stewart

Senior Software Engineer

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Kat Hayes

Kat Hayes

Senior Software Engineer

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Hugo Zurnamer

Hugo Zurnamer

Marketing Manager

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Nate Abeyaratne

Nate Abeyaratne

Client Partner

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Anna Liu

Anna Liu

Chief of Staff

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Carolyn Murphy

Carolyn Murphy

General Manager, Americas

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Chris Simpson

Chris Simpson

Senior Software Engineer

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Ninad Bhat

Ninad Bhat

Machine Learning Engineer

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Mahmoud Mshinda

Mahmoud Mshinda

Senior Software Engineer

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Ben Szabo-Virag

Ben Szabo-Virag

Software Engineer 

Duncan Hoggan

Duncan Hoggan

Software Engineer

Giorgia La Motta

Giorgia La Motta

Finance & Operations Manager

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Geoff Sexton

Geoff Sexton

Client Experience Manager, APAC

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Marc Lanaway

Marc Lanaway

Client Partner

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Michelle Moses

Michelle Moses

Client Partner

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Nikki Armstrong

Nikki Armstrong

Lead Marketing Manager

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Tim Offen

Tim Offen

Revenue Operations Manager

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Ryan Sickle

Ryan Sickle

Senior Software Engineer

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Beth Naim

Beth Naim

Designer

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Parris Francis

Parris Francis

Client Experience Manager

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KJ Weir

KJ Weir

General Manager, Europe

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Liz Harper

Liz Harper

Client Partnerships Director, APAC

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Justin Lew

Justin Lew

Product Manager

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Ronan Murphy

Ronan Murphy

Design Lead

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Chapes Murphy

Chapes Murphy

Global Account Lead

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Thomas Taylor

Thomas Taylor

Senior Software Engineer

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what people say

“Springboards is like a great tennis partner, constantly returning ideas and sharpening your process.”

Headshot of Chuck McBridge

Chuck McBride

Founding partner & Executive Creative Director, Cutwater

“A revolutionary creative model built by people who truly understand the art and science of strategy.”

Headshot of Zoe Scaman

Zoe Scaman

Founder, Bodacious

“Maybe a Human x Springboards AI = the modern strategy team?”

Headshot of Tom Roach

Tom Roach

VP Brand Strategy, Jellyfish, part of the Brandtech Group

“Springboards is what AI in creativity should be, supporting and accelerating humans, not replacing them.”

Headshot of James Hurman

James Hurman

Founding partner, Previous Unavailable

SPRINGBOARDS IN THE MEDIA