Fresh sparks for creative brains
Break AI sameness. Springboards launches Flint, the world’s first divergence model designed to maximise response variance and surface the non-obvious ideas LLMs miss.
At TRG’s Deep Ellum home, creatives pushed back on AI, sparked campaign ideas, ruined a few songs, and explored what happens when humans stay firmly in the creative loop. Here’s our takeaways.
Insights
Stop using AI to smooth your edges. Discover Zoe Scaman’s "Whetstone" approach in Springboards' Spark Sessions. A guide to using AI to map your tacit knowledge and sharpen your unique creative perspective.
In the news
Amy Tucker shares five lessons from three years building Springboards, covering leadership, resilience, and what nobody tells you about starting a company.
Fast Five is our rapid-fire interview series, 5 questions, 5 minutes. Next up, Chris Turney shares sharp insights on creativity, advertising, AI and more.
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In this take on Super Bowl 2026, Creative minds Geoffrey Sexton and Carolyn Murphy ask the real question: where was the risk behind all that shine?
Fast Five is our rapid-fire interview series, 5 questions, 5 minutes. Next up, Zoe Scaman shares sharp insights on creativity, advertising, AI and more.
Explore the new Springboards Discovery Tab with 10,000 real-world ad campaigns. Filter by objective, medium, emotion, and use them in your canvas or dig deeper with chat.
Springboards has launched Experiments, a new place to showcase unconventional and creative uses of AI. Free to use, open to all, and built to spark new ideas.
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